Google’s Ranking Updates with Google Experts – August 22, 2023
On August 22nd, Google released their 63rd episode of "Search Off the Record," titled "Let's talk ranking updates," a podcast with Google experts aimed towards helping SEO specialists be "in the now" with the latest Google ranking updates. In this episode, Martin Splitt, the narrator, John Mueller, a Google search expert, and Danny Sullivan, a Google[...]
How to Conduct a Simple Competitor Analysis
Navigating the vast digital landscape and world of competitor analysis can sometimes feel like drinking from a firehose, right? But don't worry! Whether you're a seasoned business owner looking to amplify your brand's online presence or a budding digital marketer eager to make your mark, you're in the right place. Our goal here is simple: to[...]
How to Add Local Business Schema Markup on Your Website
In today's digital age, optimizing your local business's online presence is not just a luxury but a necessity. One of the most powerful tools to enhance your local SEO and visibility on search engines is the implementation of a local business schema on your website. A schema, in essence, is a structured data markup that[...]
Bottom-of-Funnel Content for SEO: A Quick Guide to Making the Sale
Today, we’re diving deep into a segment of content marketing that is pivotal for sealing the deal: the intriguing world of bottom-of-the-funnel content (BoFu) marketing for search engine optimization (SEO). You may have read our two other blogs on this topic, Top-of-Funnel content marketing and Middle-of-Funnel content marketing quick guides. Today we’re focusing on the final[...]
Middle-of-Funnel Content for SEO: A Quick Guide
Welcome back, fellow marketers! Today, we're going to delve into an essential yet often overlooked aspect of marketing that many find puzzling - Middle-of-the-Funnel (MoFu) content. As a sequel to our "Top-of-Funnel" content guide for SEO, we're ready to move forward! You can also check out our "making a sale" guide of Bottom-of-Funnel Content. We're ready[...]
Top-of-Funnel Content for SEO: A Quick Guide
Today, we're going to demystify a key component of search engine optimization (SEO) that often leaves people scratching their heads: the world of top-of-the-funnel content (ToFu) marketing. Don't let the name fool you - we're not discussing soybean products (though we wouldn't say no to a delicious tofu stir-fry). Rather, we're shining a light on the[...]