Google’s Search Algorithm “Helpful Content Update” To Rollout Week Of August 21, 2022
Google’s “Helpful Content Update” Algorithm Puts YOU First On August 18th, Google announced it will roll out its “Helpful Content Update,” the latest algorithm update that aims to put people first. Content focused on helping people will boost rankings, while the update aims to scuff out poor-quality SEO content solely written for search engines. Google is [...]
3 Tips to Upgrade Your B2B Digital Marketing Strategy
In today’s marketplace, your company’s digital marketing strategy is more important than ever. We reach our customers in a variety of ways and, in order to do so effectively, a comprehensive digital marketing strategy needs to be dynamic and updated to meet the changing environment. In order to optimize your digital marketing efforts, it is important [...]
6 Black Hat SEO Strategies to Ditch in 2022
Happy Halloween! As 2022 is coming to a close, it’s time to review both the best (and scariest) trends in digital marketing and search engine optimization. So, grab your candy, watch a scary movie, and get ready for the top 10 spookiest SEO strategies to avoid as we begin this holiday season. “Black Hat SEO” is [...]
How to Write Natural Language Search-Friendly Content
How do you write natural language search-friendly content? What do I exactly mean by "natural language search," anyways? The questions keep flowing- and while you'll find most of the answers you're looking for here, one thing is for sure. Natural language search is more relevant than ever, and companies often forget about it. What is Natural Language Search (NLS)? Natural [...]
9 Ways to Increase Brand Awareness on Social Media
How to Increase Brand Awareness on Social Media With algorithm changes, social media platform updates, and a constantly evolving social environment, it can be hard for your company to nail its social media game. Luckily, with research on algorithms, market research, quality standards, brand consistency, and harnessing the power of social, you can increase brand awareness on social [...]
What are UTM Codes? How to Tell if Your Competitors are Doing Digital Marketing
You start a new digital marketing campaign, thinking, what are your competitors doing? Discovering what your competitors are doing without deep diving into site auditing and research isn't always cut and dry. But what if I told you there was an easy way to tell if your competitors are doing digital marketing? One phrase: UTM Codes. [...]