9 Ways to Increase Brand Awareness on Social Media
How to Increase Brand Awareness on Social Media With algorithm changes, social media platform updates, and a constantly evolving social environment, it can be hard for your company to nail its social media game. Luckily, with research on algorithms, market research, quality standards, brand consistency, and harnessing the power of social, you can increase brand awareness on social[...]
What are UTM Codes? How to Tell if Your Competitors are Doing Digital Marketing
You start a new digital marketing campaign, thinking, what are your competitors doing? Discovering what your competitors are doing without deep diving into site auditing and research isn't always cut and dry. But what if I told you there was an easy way to tell if your competitors are doing digital marketing? One phrase: UTM Codes.[...]
SEMrush or Semrush, Which Is it? Let’s Settle This.
After ample debate with coworkers, I finally decided to take the discussion to LinkedIn and ask SEM/Semrush directly, which is it? SEMrush or Semrush? In other words, do you pronounce it... S • E • M • rush or Sem • rush I'd also like to just note that throughout writing this article I began to[...]
Google Wants Consistency- Google Business Profile
If Google can’t tell us how their algorithm works, how do we know what they like and don’t like for a Google Business Profile? Luckily, Google is no stranger to sharing what it takes to rank locally. The first step? Gaining trust through consistency. Google’s algorithm recommends businesses to users searching for related keywords based[...]
Google’s Search Algorithm “Helpful Content Update” to Rollout Week of August 21, 2022
Google's "Helpful Content Update" Algorithm Puts YOU First On August 18th, Google announced it will roll out its "Helpful Content Update," the latest algorithm update that aims to put people first. Content focused on helping people will boost rankings, while the update aims to scuff out poor-quality SEO content solely written for search engines. Google is[...]
Buying Backlinks? It Might Cost You Google’s PageRank
Buying Backlinks? It Might Cost You Google's PageRank (and Yes, It's Still a Thing) Before we begin, I think it’s important to first state right off the bat that Google is not fond of buying backlinks (you’ll learn more on that later on in this article). However, paid backlink acquisition has become a staple in the[...]