On August 22nd, Google released their 63rd episode of "Search Off the Record," titled "Let's talk ranking updates," a podcast with Google experts aimed towards helping SEO specialists be "in [...]
Today, we’re diving deep into a segment of content marketing that is pivotal for sealing the deal: the intriguing world of bottom-of-the-funnel content (BoFu) marketing for search engine optimization (SEO). [...]
Welcome back, fellow marketers! Today, we're going to delve into an essential yet often overlooked aspect of marketing that many find puzzling - Middle-of-the-Funnel (MoFu) content. As a sequel to [...]
Today, we're going to demystify a key component of search engine optimization (SEO) that often leaves people scratching their heads: the world of top-of-the-funnel content (ToFu) marketing. Don't let the [...]
In the ever-evolving SEO landscape, backlink acquisition has been a priority as one of Google's ranking factors. But what about social bookmarking? Is it worth it? How has Google's focus [...]
In this article, we'll answer the question, is WordPress or Shopify better for SEO? Search engine optimization is a pivotal part of any website's success, with multiple tactics to [...]
Happy Halloween! As 2022 is coming to a close, it’s time to review both the best (and scariest) trends in digital marketing and search engine optimization. So, grab your candy, [...]
How do you write natural language search-friendly content? What do I exactly mean by "natural language search," anyways? The questions keep flowing- and while you'll find most of the answers you're looking for here, [...]
After ample debate with coworkers, I finally decided to take the discussion to LinkedIn and ask SEM/Semrush directly, which is it? SEMrush or Semrush? In other words, do you pronounce [...]
Google's "Helpful Content Update" Algorithm Puts YOU First On August 18th, Google announced it will roll out its "Helpful Content Update," the latest algorithm update that aims to put people [...]
