Which social platforms should I advertise on?
That depends on your audience, goals, and budget — we help you choose the most effective platform mix.
January 2026
What’s the difference between social media ads and social media posts?
Ads are paid placements designed to reach targeted audiences beyond your existing followers.
Is Facebook advertising worth the investment?
When managed correctly, Facebook and Instagram ads offer some of the highest ROI in digital marketing.
What does a Facebook advertising agency do?
We manage strategy, targeting, creative, optimization, and reporting for your Meta ad campaigns.
Who writes the Facebook and Instagram ads?
Our in-house team creates ad copy and creative tailored to your brand, audience, and campaign goals.
December 2025
What is ROAS and why does it matter?
ROAS stands for Return on Ad Spend, calculated by dividing revenue by ad spend. For example, $5,000 revenue from $1,000 spend = 5:1 ROAS (500%). It shows whether your advertising [...]
How is RiZen Metrics different?
Three things set us apart: First, we're dedicated, transparent, and attentive—that's the RiZen Metrics Way. Second, we focus on trimming the fat from your campaigns, ensuring every dollar drives results. [...]
What industries do you specialize in?
RiZen Metrics has deep expertise in healthcare, dentistry, automotive and dealerships, and finance. However, our data-driven approach adapts to any industry. We've helped businesses across B2B services, home services, e-commerce, [...]
Do you work with businesses outside Scranton?
Yes! While our main office is near Scranton in Dunmore, PA, we have hubs in Philadelphia (Fishtown) and New York City (SoHo). We work with businesses throughout Pennsylvania, the Northeast, [...]
What’s the difference between Google Ads and SEO?
Google Ads (PPC) is paid advertising—you pay per click for immediate visibility at the top of results. SEO involves optimizing your website to rank organically, which takes longer but has [...]