If you’re looking for website design with pay-per-click (PPC) advertising in mind, a web design agency works to optimize your site tailored to your goals. For example, if the goal of your PPC campaign is to drive traffic, engagement, and conversions, your website landing pages should reflect that capability. Web development also works in tandem with PPC and paid media by improving the responsiveness, URL structure,  page speed, and navigation of your website. In return, the users that click on your PPC ads will be satisfied and have a good UX with the page they land on.