A social media advertisement is a paid post that enables businesses and agencies to target demographics and regions to achieve business goals, often conversions, newsletter sign-ups, or even traffic to the page or a website. A “post” is content that is shared on a social media platform and appears organically in users’ feeds. With ads, you have the ability to target users who might not otherwise see your page organically. Additionally, if a social media post is performing well organically, you can tap into a goldmine of opportunities by boosting it with paid ads, thereby increasing reach and impressions.