What is ROAS and why does it matter?
ROAS stands for Return on Ad Spend, calculated by dividing revenue by ad spend. For example, $5,000 revenue from $1,000 spend = 5:1 ROAS (500%). It shows whether your advertising [...]
December 2025
How is RiZen Metrics different?
Three things set us apart: First, we're dedicated, transparent, and attentive—that's the RiZen Metrics Way. Second, we focus on trimming the fat from your campaigns, ensuring every dollar drives results. [...]
What industries do you specialize in?
RiZen Metrics has deep expertise in healthcare, dentistry, automotive and dealerships, and finance. However, our data-driven approach adapts to any industry. We've helped businesses across B2B services, home services, e-commerce, [...]
Do you work with businesses outside Scranton?
Yes! While our main office is near Scranton in Dunmore, PA, we have hubs in Philadelphia (Fishtown) and New York City (SoHo). We work with businesses throughout Pennsylvania, the Northeast, [...]
What’s the difference between Google Ads and SEO?
Google Ads (PPC) is paid advertising—you pay per click for immediate visibility at the top of results. SEO involves optimizing your website to rank organically, which takes longer but has [...]
How long before I see results?
Unlike SEO, Google Ads produces rapid results. Most businesses see initial data within 2-4 weeks. However, meaningful optimization—trimming wasted spend and scaling what works—typically occurs over 60-90 days as conversion [...]
How much does Google Ads management cost?
Costs vary based on ad spend and campaign complexity. Most agencies charge a percentage of ad spend (10-20%) or a flat monthly fee. At RiZen Metrics, we offer scalable packages [...]
What is a Google Ads agency?
A Google Ads agency is a specialized digital marketing company that manages pay-per-click (PPC) advertising campaigns on Google's platform. This includes Search ads, Shopping ads, Display ads, YouTube ads, and [...]