How do I “target” my PPC ads?
Google Ads allows advertisers to target their ad audience with options in location, demographics, age, gender, interests, and people who have visited your site before.
December 2022
Do people really click on ads?
People click on paid media ads when the result is relevant to their search query. Imagine someone is looking for an “eye doctor near me”, and your optometrist's office is [...]
How do PPC and SEO work together?
PPC aims to quickly drive traffic to your website through targeting and bidding on keywords in paid advertisements on the SERP above the organic search results that SEO would work [...]
What’s an example of PPC?
Imagine that you own a financial planning firm that is looking to gain more clients for your Life Insurance service. A Paid Media management company would determine the target audience [...]
What are the types of PPC?
Paid search marketing- PPC Display ads Social Media Advertising Youtube Ads Retargeting PPC advertising
What does CPC mean?
CPC stands for “cost-per-click” and is wavering bid cost for each ad. Every time a user clicks on your ad, should you win the bid, you would pay the CPC. [...]
What does PPC mean?
PPC stands for “pay-per-click” and is a form of digital advertising where businesses only pay for the ad when a user clicks on it.