Banking and Financial Digital Marketing
Data-Driven Digital Marketing for your Bank or Financial Institution
Any banking institution’s success depends on a solid customer base that values their bank. Since banking and financial institutions are such a competitive force, keeping customers happy is pertinent.
RiZen Metrics can help your bank or financial institution dive into digital marketing. We offer a comprehensive list of services managed by experts in the field. Utilize PPC, paid media advertising, social media advertising, SEO, content marketing, website development and design, and Google Business Profile for your bank today.
Your Banking Digital Transformation
Your banking digital transformation involves taking both an operational and experiential shift in including digital media and technology in different areas of your bank or financial institution. By incorporating this digital shift, banks can improve their ability to compete locally and nationally with competitors in such a crowded market. This assists your bank in successfully outranking competitors and also improving customer loyalty and the value provided to your customers.
RiZen Metrics can help your bank or financial institution dive into digital marketing. We offer a comprehensive list of services managed by experts in the field. Utilize PPC, paid media advertising, social media advertising, SEO, content marketing, website development and design, and Google Business Profile for your bank today.
Your banking digital transformation involves taking both an operational and experiential shift in including digital media and technology in different areas of your bank or financial institution. By incorporating this digital shift, banks can improve their ability to compete locally and nationally with competitors in such a crowded market. This assists your bank in successfully outranking competitors and also improving customer loyalty and the value provided to your customers.
SEO for Banks and Financial Institutions
Search engine optimization or SEO for banks or financial institutions involves a combination of technical, on-page, off-page, and local optimization. This ensures that the company’s brick and motor locations are ranking for local keywords and to boost rankings, brand awareness, and industry authority.
PPC for Banks and Financial Institutions
PPC, or pay-per-click advertising, is a paid media ad that appears above organic search results on Google. Only pay when someone clicks on the ad. Through market and proper keyword research, our PPC experts can help match search intent with your bank and connect customers where it matters most: to you. Using PPC, RiZen Metrics assists your bank or financial institution in driving conversions and successfully driving leads and new customers.
Social Media Marketing in the Financial Industry
Reach new audiences and expand your customer reach using social media marketing on Facebook, Youtube, and more. You will gain key insight and knowledge on your target persona(s) and industry by highlighting your brand and connecting with your community. Strengthen relationships, foster community engagement, and reach new heights in your digital transformation with RiZen Metrics.
“Hey Google, is my bank’s drive-thru open?”
Next time someone asks Google for their bank’s hours or website, ensure your bank pops up on top with an optimized Google Business Profile or a Google Guaranteed checkmark (for financial planners). Advertise your Google Business Profile with Local Service Ads and ensure your brick and motor location is showing up first.
Content Marketing for Banks
Content marketing is a pivotal part of digital marketing in banking because it is a surefire way to provide insight into the financial world without selling a product or service. This builds loyalty, expands your customer base, and reinforces the idea of your bank as a leading financial institution. Content is created to be sharable, encouraging the community to educate, learn, and share with friends and family.
What Makes a Good Banking Website?
A consistent user experience (UX) for your customers is pivotal in website design and development for banks and financial institutions. Your website is a hub where customers can log into their accounts, find information on services and products, and shop for loans and accounts.
Easy navigation should be at the forefront of your design, with a streamlined experience using solid internal linking. Our experienced professionals will work with compliance departments to ensure that everything meets regulatory requirements and your customers’ needs.