Google Ads Management That’s Dedicated, Transparent, and Actually Works
Nearly 90% of internet users never scroll past page one. With RiZen Metrics, your business dominates the top of Google search results—converting curious searchers into lifelong customers.
Plan your paid media budget with confidence. Our FREE PPC budget tool estimates CPC, ROAS, monthly spend, and how to allocate across Google, social, retargeting, and other channels — based on your industry and goals.
You Deserve a Google Ads Partner That Delivers
Gone are the days of signing contracts and hoping for results. At RiZen Metrics, we collaborate with you to guarantee only one outcome: increased leads and traffic—no irrelevant search queries or wasted budget.
Hands On
Hands On
Your campaigns get focused attention from experienced strategists who treat your budget like their own.
24/7 Results Access
24/7 Results Access
We keep you in the loop with real-time reporting through your own campaign dashboard—so you can see exactly what we’re doing and how your ads are performing.
ROI Focused
ROI Focused
When your business needs change, we work in harmony. Our keen attention to detail keeps you ahead of industry trends.
What Are Google Ads?
Think of a generic Google search: something vague like “cooking supplies,” “new car tires,” or “baby clothes.” You’ll immediately see advertisements at the top and bottom of the page. That’s Google Ads.
Pay-per-click (PPC) advertising means you only pay when a user actually clicks on your advertisement—typically leading them to a landing page on your website targeted to a specific service or product.
Businesses bid on industry-specific, product-specific, or branded keywords. When someone searches for an exact or similar match, your ad appears. Keywords can be branded (“Nike”) or non-branded (“women’s running shoes”).
Based on search volume, cost-per-click (CPC), and your advertising goals, the strategy is ever-evolving. That’s why partnering with a qualified Google Ads agency makes all the difference.
Our proven three-pronged approach brings you the customers and sales your company needs to reach its goals.
A clear roadmap from kickoff to measurable results.
Discovery & Audit
Week 1We analyze your current campaigns, competitors, and market opportunity. You'll receive a detailed audit identifying quick wins and strategic priorities.
Strategy & Build
Weeks 2-3Your custom roadmap is finalized and campaigns are built or restructured. Conversion tracking is verified, and we launch with optimized settings.
Initial Optimization
Weeks 4-6Data starts flowing. We aggressively optimize based on early performance—trimming the fat and doubling down on what's working.
Scaling & Refinement
Weeks 7-12With sufficient conversion data, we scale winning campaigns and implement advanced strategies—audience expansion, automated bidding, and new campaign types.
Quarterly Review
Day 90Comprehensive performance review comparing results to goals. We present findings and collaborate on the next phase of your growth strategy.
Our AEO Optimization Process
These packages cover Google Ads and paid media only.
Want a full marketing strategy? Ask us about bundling with SEO, social media, and AEO.
One-Time Audit
Perfect for DIY advertisers who need expert guidance
Features:
Ongoing Management
Full-service Google Ads management and optimization
Features:
Consulting & Training
Expert guidance while you maintain control
Features:
PPC Industry Benchmarks 2024-2025
Google Ads benchmarks & recommended monthly budgets by industry
| Industry | Type | Avg CPC | Conv. Rate | Avg CPL/CPA | Rec. Monthly Budget |
|---|---|---|---|---|---|
| Legal Services | Lead Gen | $8.94 | 6.46% | $111 | $2,000 – $20,000 |
| Finance & Insurance | Lead Gen | $5.16 | 2.78% | $90 | $3,000 – $12,000 |
| Home Services | Lead Gen | $6.96 | 7.19% | $66 | $1,000 – $5,000 |
| Real Estate | Lead Gen | $2.10 | 2.91% | $66 | $500 – $3,000 |
| Healthcare / Medical | Lead Gen | $4.71 | 11.08% | $38 | $2,000 – $5,000 |
| Dentistry | Lead Gen | $4.25 | 9.5% | $45 | $1,500 – $4,000 |
| B2B / SaaS | Lead Gen | $5.08 | 5.31% | $78 | $2,000 – $10,000 |
| E-commerce / Retail | E-com | $1.16 | 2.81% | $45 | $2,000 – $15,000 |
| Travel & Hospitality | E-com | $1.53 | 4.68% | $45 | $1,000 – $5,000 |
| Automotive Services | Lead Gen | $3.06 | 12.96% | $21 | $1,000 – $5,000 |
| Education | Lead Gen | $4.10 | 6.23% | $55 | $1,500 – $5,000 |
| Beauty & Personal Care | E-com | $2.89 | 5.56% | $42 | $1,000 – $5,000 |
| Apparel & Fashion | E-com | $1.45 | 2.44% | $52 | $1,500 – $10,000 |
| Fitness & Wellness | Lead Gen | $2.14 | 6.82% | $31 | $500 – $2,500 |
| Restaurants & Food | E-com | $2.40 | 8.65% | $30 | $500 – $2,000 |
| Martial Arts / Gyms | Lead Gen | $2.50 | 7.2% | $35 | $500 – $2,000 |
💡 Budget Guidelines: Small/local businesses start at $500–$1,000/mo. Mid-size businesses typically invest $1,000–$10,000/mo. Enterprise campaigns often exceed $10,000+/mo. These ranges represent minimum competitive spend to generate meaningful lead volume in each industry.
📊 Sources: WordStream 2024-2025 (16,400+ campaigns), WebFX, LocaliQ, Triple Whale (7,000+ accounts), Databox
Answers to the questions we hear most about Google Ads management.