Increase local traffic and build authority
Think about local services. How do you find them? Chances are you’ve Google searched a product, service, or brand and discovered the “local pack” of results on the search engine results page. You’ll see a list of businesses with photos, descriptions, phone numbers, addresses, direction requests, and reviews.
That’s a Google Business Profile.
While anyone with a brick-and-mortar business can set up a Google Business Profile (GBP), there are tricks to making sure it ranks #1 when someone is searching for a service you offer. RiZen Metrics has a highly qualified team of professionals skilled at optimizing GBP for Local Search Engine Optimization (SEO) to ensure you’re increasing your revenue.
Working in tandem with other digital marketing strategies, optimizing your Google My Business is a significant step to gain local visibility and connect with customers near you quickly.
Google’s Business Profile guidelines can be lengthy and, depending on your business, challenging to navigate. That’s why we took the time to learn the ropes, so you don’t have to.
We can help you with Google Business Profile Optimization & Management if…
Local Service Ads
In conjunction with paid media advertising, Google now offers local service ads as a way for people to boost traffic to their Google Business Profile. Available to select industries, you can get Google Guaranteed or Google Screened. These certifications are a promise Google makes to your customers and serve as a professional voucher that your company is worth their business.
Once verified, businesses will show up first in the local Google Business Profile pack, often at the very top of the search engine results page. Meaning you are the first business they see.
RiZen Metrics can assist with this verification process and managing your local service ads so you can focus on what’s important to you: running your business.
Google Business Profile Optimization Strategy
Based on your company’s individual needs, we will work with you to determine a strategy for optimizing and maintaining your Google Business Profile. This could include content writing, post-management, expanding service areas, optimizing photos and alt attributes, and more. Increase your discovery traffic while maintaining your branded traffic to ensure new people come in contact with your valuable services.