Whether it’s a first day or a first date, one thing is for certain: first impressions matter. According to Psychology Today, it takes just seven seconds to make your first impression. In this short amount of time, you need to make sure that you appear trustworthy and confident.
In the world of business, your first impression on the customer will make or break their interest in you. This is precisely why your business’s website needs to be impressive and aesthetically pleasing.
Let’s face it. In 2020, technology and the Internet are your most valuable resources in business. Regardless of the size of your business, it’s incredibly important to keep up with demands of the times.
Crafting a good website might not be the easiest task, but it’s a necessity in the realm of modern marketing. A professional website will both attract customers and keep them there for business.
Do you want to get started on making a professional website today? Here’s a few tips on what makes a website professional!
Dress to Impress
First off, appearance and layout are significant factors towards your website’s success. If your website looks outdated and poorly designed, you’ll lose business right away. Keeping your website fresh with features such as animated movement, attractive color schemes, and easy-to-read text makes a huge difference!
Other important design choices include logo placement, efficient and logical organization, and highlights or distinctions for important info that the customer might need to engage your business.
This brings us to the next subject: the technical features of your website.
Figuring Out Functionality
Beyond the surface of your website, the capabilities of and information displayed on the site will make your users’ experiences. This is why it’s important to have accurate contact info, menus, services, etc. to ensure that your website creates more opportunity for both you and the customer.
For restaurants in particular, a common trend in our current market is to offer online ordering services. To keep up with this trend, a functional payment system is an essential to being able to compete with other restaurants in your area.
With all of this info, you should now have a clearer idea of what makes a website professional quality. Designing a website that’s both practical and pretty isn’t the easiest task, but it’s worth while to maintain your business.
To get you started, here’s a list of some simple tips that’ll help you create your professional website:
- Choose colors with low contrast, and easily readable font for text (also, try to highlight your company’s logo or theme with your color choice)
- Use text to call attention to important information, such as your company’s name and services you offer
- Use hypertext to link your clients to services and contact information
- Less is more – brief and direct word choice will keep the customers’ focus and prevent any possible confusion
- Stay updated by supplying accurate hours (especially with any changes due to the COVID-19 pandemic)
Teaming up with a professional marketing company is the best and fastest route to success in digital marketing. With highly skilled and experienced professionals, you can count on websites that work just as great as they look!
Here at RiZen Metrics, website design is just one of the many services we offer. From search engine optimization (SEO), to content marketing, we can handle any of your digital marketing needs!
Contact us today for more information on our website construction.