Nearly 90% of internet users don’t scroll past the first page of Google results. You want potential customers to find your website and lock in a sale without the hassle of scouring the internet to find what they’re looking for. So, what’s the answer?
Think of a generic Google search: something vague. Like “cooking supplies,” “new car tires,” or “baby clothes.” You’ll immediately see advertisements accompanying your search results at the top and bottom of the page.
That’s Paid Media Advertising
You deserve a PPC company willing to trim the fat and save you money
When investing in pay-per-click advertising, you aim to show up for your relevant keywords and dominate the top of the search engine results page (SERP). With a PPC agency, we can help collaborate with you to trim the fat off of your campaign to guarantee the only outcome is increased leads and traffic- no irrelevant search queries or wasted budget.
DEDICATED – TRANSPARENT – ATTENTIVE… The RiZen Metrics Way
How PPC Ads Work
Pay-Per-Click advertising, or PPC, is a form of paid media that works so you only pay when a user clicks on the advertisement, which often leads to a landing page on your website targeted to a specific service.
Businesses or agencies bid on industry-specific, product-specific, or branded keywords so that when someone searches for an exact or similar-match search query, your add presents itself. This can be in the form of a shopping ad or a PPC ad for a website. Keywords and keyphrases can be branded or non-branded, such as “Nike” vs. “Women’s running shoes.”
Based on search volume, cost-per-click (CPC), and what areas of your company you’re looking to advertise, the strategy is ever-evolving. See the images below for an example of what PPC ads look like on the SERP.
What’s Paid Media?
Paid media is an internet marketing strategy where businesses pay for ad placement online. In the age of technology, methods like PPC and display advertising are crucial for maintaining and growing your company’s online presence, revenue growth, and brand.
How do PPC Youtube Ads work?
Through Google, you can create a Youtube advertising campaign for your business. Videos are a highly effective way of targeting your audience. Statistics even show that users are more likely to click on a video ad than a text-ad, and are more likely to purchase your product if the video is informative and solves their problem.
There are three steps to creating a basic Youtube Advertising campaign:
- Create your video ad
- Select your demographic audience
- Set ad budget
A digital marketing agency that does PPC management can help you leverage your campaign by managing insights, doing keyword research, making recommendations, and working with you to grow.
Youtube, unlike social media such as Facebook or Twitter, is considered a search engine as opposed to a social network. This means that your customers are likely searching Youtube to find answers to questions that you might have answers to.
RiZen Metrics, Your Best PPC Agency in Scranton, PA
PPC, as well as all paid media, is dynamic, meaning there is a constantly changing environment. RiZen Metrics is a qualified internet marketing agency that can help you manage things like account structure, keywords, ad performance, targeting, conversion tracking, cost-per-click, competitor performance, and more.
When your business needs and industry goals change, we work in harmony. Our consistent analysis and keen attention to detail means that you can stay on top of industry trends all while we work to meet your business goals to drive consistent, quality leads and increased revenue.
We keep you consistently in the loop with updated reports and insights on the performance of your digital advertising campaigns. With you in mind, you’re at the forefront of collaborating with us to determine the best strategies for reaching your goals.
Building a Great Paid Search Strategy
Our three-pronged approach brings you the customers and sales that your company needs to reach its goals.
Your customers will save time digging through search results if your product is presented to them immediately after they click the “search” key. If someone is looking to buy and your ad shows up immediately, then they are one click away from being your next customer. We will form a strategy that’s best for you through research and analysis.
Research & Analysis
Research is (the) key (word). Keyword analysis and research get your product or service ranked higher than others on search engine results. After analyzing search engine keyword trends, we can put your product in front of the right people.
After we’ve developed a strategy with your company’s goals at the forefront, it’s time to execute the plan. RiZen Metrics works to manage your paid media advertising in an ever-evolving internet landscape with ease, driving website traffic, leads, and sales.
12 Reasons Why PPC is Important
- PPC and paid media produce rapid results compared to organic methods
- It’s a quick process to get started
- It’s cost-effective
- Easy way to see if your new product or service sells
- Contributes directly to business goals
- It’s measurable and easy to track conversions
- You’re in control
- Can be customized based on location
- Works well with other digital marketing services
- There’s wealth in the data you gather from PPC results
- You can remarket/retarget ads to those that have clicked on your advertisements before
- Outbid your competitors to gain brand recognition
7 Ways a Paid Media and PPC Management Company Helps You Grow Your Business
- Up-to-date on new strategies and the constantly changing environment
- Utilize the PPC expert’s knowledge to answer questions
- Problem-solve your pain points with industry-leading expertise
- Grow your advertising campaign exponentially
- Work with a team of SEO writers to create effective ad copy
- Formulate a strategy in collaboration with your management team to find what works best for your company’s needs
- Money-saving: We help trim the fat off of your campaign to ensure your PPC budget is allotted to the goals that matter most.
Paid Advertising and PPC Statistics