What is a good PPC budget for my industry?

PPC budgets vary significantly by industry due to different CPCs and competition levels. Legal services average $8.94 per click while e-commerce averages $1.16. A general starting point is allocating 5-10% of revenue for B2C companies and 2-5% for B2B. Use industry benchmarks to estimate how many clicks and conversions your budget can generate.

What is the average Google Ads CPC in 2024?

The average Google Ads cost-per-click (CPC) in 2024 is $4.66 across all industries. However, CPCs vary dramatically: Legal services average $8.94, Home improvement $6.96, while Arts & Entertainment averages just $1.72 and Travel $1.92.

What is a good conversion rate for Google Ads?

The average Google Ads conversion rate in 2024 is 6.96%. Top-performing industries include Automotive Repair (12.96%), Animals & Pets (12.03%), and Healthcare (11.08%). Lower conversion rates are seen in Finance & Insurance (2.78%), E-commerce (2.81%), and Real Estate (2.91%).

How should I allocate my PPC budget across channels?

A recommended budget allocation is 40-50% for Google Search Ads (high-intent traffic), 20-30% for Meta/Facebook Ads (awareness and retargeting), 10-15% for Display/Programmatic advertising, and 10-15% reserved for testing new channels and strategies. Adjust based on your industry and goals.

What is a good ROAS for paid advertising?

A good ROAS (Return on Ad Spend) typically ranges from 2:1 to 4:1, meaning $2-$4 revenue for every $1 spent. The 2024 median ROAS for Google Ads is 3.08x. E-commerce averages 2.87x, while industries with higher margins like Travel can achieve 4-5x ROAS. B2B companies often see lower ROAS (2x) due to longer sales cycles but higher customer lifetime values.

What is the average Facebook Ads CPC?

The average Facebook Ads CPC for traffic campaigns in 2024-2025 is $0.70, down from $0.77 the previous year. For lead generation campaigns, the average CPC is $1.92. CPCs vary by industry: Finance averages $3.77, while Arts & Entertainment is just $0.44.

How do I calculate expected conversions from my PPC budget?

To estimate conversions: (1) Divide your budget by industry average CPC to get estimated clicks. (2) Multiply clicks by industry conversion rate to get estimated conversions. For example, a $5,000 budget in e-commerce with $1.16 CPC = ~4,310 clicks. At 2.81% conversion rate = ~121 conversions.

What is the average cost per lead by industry?

Average cost per lead (CPL) varies significantly: Legal services $111.05, Finance & Insurance $90.02, B2B/Technology $77.52, Real Estate $66.02, Education $54.60, E-commerce $45.27, Healthcare $37.71, Restaurants $29.67, and Animals & Pets $19.42.

PPC Budget Tool - RiZen Metrics

1-844-RiZenUS / (844) 749-3687

1-844-RiZenUS / (844) 749-3687

1-844-RiZenUS / (844) 749-3687

PPC Budget ToolBrooke Lamberti2025-12-10T19:28:50+00:00