Scranton SEO Agency Rankings That Drive Revenue

SEO built for how people search now — and how they’ll search next.

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Plug in your details. See what investment makes sense for your industry, goals, and competitive landscape.

A Quick Note From Brooke, Director of SEO & Content at RiZen Metrics

SEO does not exist without quality writing and understanding the psyche. That’s not a hot take. It’s the foundation everything else is built on.

You can optimize every meta tag, build all the backlinks, and check every technical box. But if you don’t understand why someone types a question into Google at 11pm, what they’re really looking for, and what words actually resonate with them, none of it matters.

Before we touch your website, we dig into who your customers actually are. Not just demographics on a spreadsheet, but what keeps them up at night, what makes them finally pick up the phone, and what words they use when they’re searching for someone like you.

Because Google’s job is to match intent with answers. Our job is to make sure you’re the answer.

We’ve worked with banks, dentists, med spas, dealerships, law firms, tech, equipment… you name it. Industries that couldn’t be more different. But the approach is the same: learn the business, understand the customer, then build a strategy that actually makes sense for how people search and buy.

Every strategy is tailored to your specific situation, built from scratch. It’s not the same cookie-cutter model you’ll find with larger agencies, and surely more personable than just using AI. We adapt as your business adapts. We adapt as the internet adapts.

PROVEN RESULTS

2 Years of SEO Performance

0 M+

Non-Branded
Impressions

0 M+

Organic
Clicks

0 K+

Total
Conversions

0 %

Conversion
Rate

0 +

Industry
Niches

Verified Performance Data

SEO Case Studies

Dental Industry

1 Year of SEO

Content Local SEO Blogging Authority Building

+56.6%

New Organic Users

123,249 vs. 78,868

+366%

Google Impressions

3M → 14M

+76.5%

Engagement Rate

46.38% → 81.86%

#1-5

Rankings for All 9 Services

Previously #20-100

+105%

Keyword Rankings

7.9k → 16.2k

Medical Spa

6 Months of SEO

Content Authority Building On-Page SEO Local SEO

+72.2%

Organic Clicks

528 → 939

+245.9%

Search Impressions

18.1k → 62.6k

+2,150%

Ranking Keywords

12 → 270

#1-3

Rankings for All 13 Services

Previously #99+

+73.7%

Organic Conversions

Forms & Calls

Auto Dealerships

6 Months of SEO

Content Authority Building GBP Optimization On-Page SEO Local SEO

+86.3%

Organic Clicks

5.85k → 10.9k

+86.7%

Search Impressions

316k → 590k

+118%

Local SEO Keywords

1.1k → 2.4k (2 states)

+43%

GBP Impressions

Across 7 locations

+28%

Website Clicks

From GBP

What About AI?

Content is no longer just about keywords. It’s about being the answer. Google’s AI Overviews and tools like ChatGPT now pull directly from pages that are well-structured, clearly written, and genuinely helpful. We create content that targets the right search terms while also being formatted for AI citation, think clear headings, direct answers, and expertise that machines recognize as authoritative. The goal isn’t just rankings. It’s becoming the source that both search engines and AI models trust enough to reference.

Learn More About AEO

FAQ

Can SEO be done without a website?Brooke Lamberti2022-11-28T07:07:50+00:00

Can SEO be done without a website?

Although one of the primary goals of SEO is to boost visibility for a website or landing page, it is possible to do SEO without a website. Techniques for SEO without a website would include optimizing social media pages, your Google Business Profile, listings, guest blogging using SEO writing on other websites and using backlinks for brand awareness and to drive traffic to other pages. If you currently do not have a website but are interested in getting one, RiZen Metrics offers website design and development in alignment with optimizing your new site for SEO.

Why is SEO important in digital marketing?Brooke Lamberti2022-11-28T07:07:25+00:00

Why is SEO important in digital marketing?

Given that 90% of all internet users start with a search engine, it is an understatement to say that SEO is an important part of digital marketing. While SEO is not all-encompassing to internet advertising and marketing efforts, it plays one of the most essential roles. It works alongside and in conjunction with nearly every marketing method. RiZen Metrics has a blog on how different types of digital marketing all work together- check it out!

Will SEO exist in the future?Brooke Lamberti2022-11-28T07:07:04+00:00

Will SEO exist in the future?

While SEO continues to evolve, yes, SEO will still exist in the next 5 years moving onward. With the emergence of social media marketing, it is believed that social media and search engines will continue to work together to help consumers find relevant brands. Ineffective SEO techniques will continue to be weeded out, and effective techniques will strengthen, along with discoveries in search engine optimization as we learn more about how search engines work.

How do SEO and PPC work together?Brooke Lamberti2022-11-28T07:06:43+00:00

How do SEO and PPC work together?

SEO aims to increase the quality of your website by appealing to search engines. On the other hand, PPC aims to quickly drive traffic to your website through targeting and bidding on keywords in paid advertisements on the SERP above the organic search results that SEO would work towards. SEO and PPC work together to increase SERP coverage, keyword optimization and raise brand awareness. SEO-optimized writing also plays a small role in creating PPC ads.

How long does SEO take to show ROI?Brooke Lamberti2022-11-28T07:06:10+00:00

How long does SEO take to show ROI?

On average, search engine optimization efforts can take a few weeks to a few months to begin showing results. Generally speaking, you can expect your SEO efforts to take 3-6 months to gain traction. SEO is a long-term investment with exponential growth.

Your SEO Strategy Starts Here

Are you interested in increasing the number of potential customers that find your site organically? Experience long-lasting results that grow over time with SEO.

Share a few details about your business and objectives. We’ll take a thoughtful look at your current search presence and outline a strategy aligned with how your customers actually search and decide.