Search engine optimization, or SEO, is the art of combining branding, content writing, IT, and promotion to increase your website’s visibility on the search engines. With nearly 90,000 search queries per second, around one million searches have occurred since you started reading this.
Each search can lead to thousands or even millions of landing pages. Your goal? To ensure that when potential customers Google your services or products near them, your website pops up.
Around 93% of online experiences begin with a search engine such as Google, Yahoo, or Bing!. This is why SEO services are critical to your ROI and digital marketing success.
What is SEO?
Simply put, search engines use a combination of different algorithms to rank websites and businesses to provide the most relevant and helpful information to the user. Google, which dominates the search engines with 91.56% of the market share, does not give us exact details on how to optimize websites to increase ranking and visibility. However, they do give us clues. That’s why working with an expert search engine optimization agency is critical to success and return on investment (ROI).
Unfortunately, simply building a content-filled website will not guarantee customers—though it certainly does help. Your website will idle alongside other similar pages, but the optimized websites will work their way to the top. This is important considering that 95% of search traffic goes to the first results page on the search engine results page (SERP).
Avoid this stagnation. SEO directs traffic to you rather than to your competition.
Here’s how RiZen Metrics drives traffic & leads to your website
“On-page” techniques include SEO-optimized content writing that is high-quality and targets the keywords that you need. With topically relevant and industry-specific keywords, we work with you to collaborate on a strategy that bridges the gap between customers’ problems and the solutions you offer.
“Off-page” techniques encompass backlink strategies and guest blogging on other sites to acquire a backlink. A backlink is a clickable hyperlink on another website, such as a directory (i.e., Yelp) or a relevant blog that leads users back to your site. This builds your brand awareness and is one of the most fundamental ways to please search engines. Unlike some other backlink-building agencies, we work to create a white-hat backlink strategy that generates genuine and trustworthy links to your website.
Google uses “spiders” to crawl and index your website. They look out for user accessibility and site health to determine how reliable, trustworthy, and relevant your brand is. Our trained technical SEO specialists optimize the back-end of your website to guarantee that both users and search engines are satisfied with their experience. Internal link building helps connect and map your website to tell Google that your website is valuable and informational. The better the user experience (UX), the higher the traffic volume.
Local SEO is the online equivalent of asking for a friend’s advice on where to shop. Nearly half of all Google searches are local, meaning users specifically search for businesses or brands near them. We can ensure that your business is high ranking when someone searches for your service or product near them. For brick-and-mortar companies, website traffic from far-away places may not benefit you. Local SEO targets your location to make sure your leads are just a quick drive away.
Do you need SEO?
You will benefit from search engine optimization if your company is asking the some of the following questions:
How does SEO work?
Our experienced team of experts works with you to develop a strategy to satisfy the search engines. First, we focus on what problems you solve for your customers. After all, Google focuses on the users, not your business. Among other search engines, Google aims to connect consumers and users with relevant answers and solutions to their questions and problems. If the spiders crawl your website and determine that it solves a problem that people are searching for, your business will climb the ranks.
We then analyze your customer base to determine how they would search for information and what they would ask: what type of questions they ask, what words they use, etc. We then compare these keywords to that of your competitors, so you can organically outrank them. A good SEO agency seeks to understand your target audience to meet their needs.
This allows us to formulate a list of keywords and keyphrases that we can incorporate into our optimization techniques. Through this, your website will grow by cementing itself at the top of the SERP. As a result, you will increase your traffic by hundreds, even thousands of views for pennies on the dollar.
We drive more leads to your website by using competitor research, SEO content writing, keyword research, backlinking, technical SEO, and implementing a strategy specific to your business. Over time, if search engines determine your website shows value, trustworthiness, is relevant and you have something to offer, your domain authority (DA) will increase, amplifying the success of SEO efforts.
It’s more than just ranking #1
While proper search engine optimization efforts will boost your ranking on search engines like Google, ranking on the first page for your targeted keyword or keyphrase is just one aspect of SEO.
SEO appeases not only the engines but also the consumers. By optimizing your website with the proper keywords and fixing the technical issues that might be hurting your visibility or authority, potential customers can better find your business and get connected with the services they’re looking for.
Additionally, SEO is a long-term process with large rewards when done by a qualified team. It may take a few weeks to months to see measurable results, but the outcome will be exponential.
Why choose RiZen Metrics as your SEO agency?
As a full-service digital marketing agency, RiZen Metrics offers industry-leading SEO services that will increase your traffic, build brand awareness, generate leads, and put you at the forefront of competitors on the SERP. With our main office near Scranton, PA, and hubs in Philadelphia (Fishtown) and New York City (SoHo), we’re your #1 choice for an SEO company in PA and surrounding areas. Are you interested in starting your business’s SEO journey or learning more about search engine optimization?