Social Media Marketing 101

Why Is Facebook Important to My Business?

Facebook is the largest social media network in the world, and boasts a whopping 1.15 billion users, with 700 million people using the network daily. With the large population of Facebook users, it only makes sense to use Facebook for businesses.

Did you know that more than 70% of monthly active Facebook users in the U.S. are engaged and connected to a local business? This speaks volumes on how prominent Facebook currently is in the world of business. So, what does this mean for businesses?

Increased Brand Awareness

One of the main benefits of social media marketing is brand awareness. Relevanza reported that 78 percent of small businesses attract new customers through social media. This figure is impressive, and it reveals the power of using social media marketing.

With this in mind, now is the time to get active on Facebook and other social media platforms, such as Instagram and Twitter. These platforms can spread your business to extents that were never possible in the past!

Improved Customer Service

Social media users are often vocal about their customer experiences, and often go on social media to voice their opinion. Facebook allows a business to handle customer satisfaction in a much easier and open way.

Through Facebook interaction, you can immediately contact and address your customers with extreme ease and incredible reach. For example, if you’re beginning a promotional sale and need to get the word out as quickly and efficiently as possible, then head over to Facebook and make a post! This action takes just a minute and costs absolutely nothing! What beats free promotion?

Stay Ahead of the Competition

Having an active and healthy social media presence can help a business succeed in a competitive market. By posting to Facebook on a regular, consistent basis, a business has the opportunity to stay on “top-of-mind.” This is invaluable when a customer is ready to make a purchasing decision.

Whether local or international, creating a powerful social media presence will make you stand out in comparison to other businesses in your market.

Increase Website Traffic and SERP

Not only does social media help you direct people to your website, but the more shares you receive, the higher your search ranking will be. This means it’ll be even easier for customers to be directed to your business virtually. The relationship is clear: the more social media activity, the more traffic!

Create Meaningful Relationships

Social media not only helps increase brand awareness, it also solidifies a relationship with your customers. Why? Because they are all connected to the same community! You and your business should consider yourselves representatives of your communities, treating its members with not only respect, but care as well!

Leads and Sales

Social media can certainly lead to conversions and purchases, but it’s not used to drive direct sales. By creating a cohesive social media community, your business has a better chance of success. In fact, providing valuable content that caters toward a specific audience has measurable results. Facebook facilitates opportunities to increase sales and gain leads by connecting to new and potential customers.

Now What?

Get out there and post, post, post! The more frequently you can find a reason to engage your customers, the better your relationship will be. Establishing a social media presence can work wonders for your business, so get active today!