Recent reports have shown the importance and effectiveness of social media in digital marketing. Social media marketing statistics in 2022 can benefit your business by showing you where the trends are so you know what options are best for you. Partnering with social media marketing is a fool-proof way to gain exposure and facilitate trust in your brand.
70% of internet users bought from a brand after seeing it on Youtube.
Advertisements targeted towards user intent (purpose) rather than their demographics earn 100% higher lift in purchase intent.
YouTube is the 2nd most visited website in the world.
⅓ of internet users have watched a how-to or tutorial video on YouTube this week.
Men ages 25-34 are the biggest advertising audience on Youtube.
So, now what?
Well now that you have a better understanding of some of the most important social media advertising statistics in 2022, you can see how social media marketing can be beneficial to your business. For technical purposes, Youtube has technically been considered a search engine (comparable to Google) and falls under paid media as opposed to social media.
RiZen Metrics is a digital marketing agency that can help your business meet its goals through social media marketing and paid media advertising. With hubs in Scranton, Philadelphia, and New York City, we want to meet your business where it’s at.