About
Steven’s been training martial arts for over 30 years — long enough to earn a Black Belt in Brazilian Jiu-Jitsu and learn that fundamentals beat flash every time. He runs RiZen Metrics the same way: skip the gimmicks, master the basics, get results.
As our Google Ads lead, he’s the one in your account trimming wasted spend and finding opportunities others miss. He’s technical, direct, and allergic to vanity metrics. If something’s broken, he’ll say so. If it’s working, he’ll scale it.
When he’s not managing campaigns, he’s coaching jiu-jitsu, Muay Thai, and MMA — teaching the same principles that guide his work: discipline, precision, and always doing the right thing even when no one’s watching.