How Digital Marketing Services Work Together
As a business interested in diving into the world of internet marketing, you might wonder- which strategy is the right one for me? Here at RiZen Metrics, a digital marketing agency, we understand that each company has different needs, and therefore each comprehensive approach will look different for everyone. However, the honest answer is much more straightforward: all types and benefits of digital marketing work together. Here’s how.
You might’ve heard these different marketing strategies get thrown around in conversation:
SEO is a must for digital advertising.
PPC is a must-have if you’re looking to increase revenue and traffic.
Social media advertising is necessary if you want to target specific audiences.
You need a comprehensive website to outrank your competitors.
You need a Google My Business or Google Business Profile.
Good content writing is the key to ranking #1
But the truth?
While all of those common statements can be true, the answer to what digital marketing tactic is the best isn’t a one-stop-shop. They all work together.
In this article, you’ll learn some of the most common digital marketing strategies, their benefits, and how they all work together as a team.
Navigate this article
Pocket Guide to Benefits of Digital Marketing Agency Services
Paid media advertising is the act of purchasing ad space online. This could come in the form of display ads, commonly found on the side margins of websites, or pay-per-click advertising (PPC). Businesses spend money to bid on keywords or keyphrases against competitors. The highest bid will land a spot in an ad space, likely found above or below the organic results on the search engine results page (SERP). Businesses only pay for the ad when a user clicks on it.
Content marketing uses various forms of media, such as blogs, newsletters, even website landing pages, to target keywords that rank your business higher on the SERP and draw in traffic. Posts can range from informative to commercial (aiming to sell a product or service). Content can also answer commonly asked questions, where a user stumbles into the blog for an answer only to find that your product or service solves it. Content builds trust with customers, creating long-standing client relationships and repeat sales. Content creators utilize various platforms to help companies achieve their goals.
Search Engine Optimization (SEO)
SEO works by enhancing both on-page and off-page technical aspects of your website. This can include SEO content writing, keyword research, page speed, backlink strategies, image optimization, etc. While SEO works to appease the search engines, its primary goal is to provide customers with the best user experience possible. It helps increase organic traffic, ranking higher, and build brand authority & trust.
Are you looking to establish and maintain a social media presence with your business? Social media marketing creates and manages advertisements on social media platforms such as Facebook and Instagram. Reach new generations of customers and draw in leads with one of the leading forms of digital marketing in 2022.
Website Design & Development
A quality website is a crucial foundation for internet marketing strategies. Get ahead in your industry with a cutting-edge website optimized for SEO and user experience. Draw in conversions, make sales, share information, and connect all in one place while building brand authority and standing out from the competition.
Google Business Profile Management
A Google Business Profile (GBP), formerly known as Google My Business, is the hub for all things local. Think about the last time you searched for a business or service. The results page yielded a list called the “local pack, full of GBPs. GBP can be optimized using SEO efforts and Google’s best practices. A digital marketing agency equipped and trained to manage GBP can help skyrocket your visibility locally, fast.
A GBP can be made by any business with a physical storefront or provides local services within a 2-hour radius. You can set up your GBP here.
Omnichannel vs. Multichannel vs. Single-Channel Marketing
With different types of digital marketing services come different marketing strategies. Depending on your unique needs as a client, these can look and operate differently.
An omnichannel marketing campaign is an all-inclusive approach that works to engage users in the content through a series of connected channels.
Example: You advertise a new product launch via email. This email has a call-to-action that links back to your website. On Facebook, there is the same product launch, but the content is written for the target audience on that specific platform. A pay-per-click (PPC) ad might run to endorse your product and stand out amongst existing competitors. A content writer might then write a blog informing readers about a commonly asked question, which then ends by stating your product is the solution. These efforts work towards a common goal but tackle your goals differently.
A multichannel marketing campaign is concerned with moving users from point A to point B through different platforms, but all with a similar message.
Example: You’re offering a special for November, targeting holiday shoppers with the hopes of selling a particular product. This special might be 50% off. You would then spread that message across platforms like email, your website, Facebook, or Instagram. The message would generally be the same.
A single-channel marketing campaign focuses on dominating one advertising strategy for one goal.
Example: You are working with a limited budget and are looking to promote a new service in your area. You might choose to solely focus on PPC advertising in order to beat out the competition for a targeted keyword or keyphrase.
What is a Full Service & Inbound Marketing Agency
An inbound marketing agency partners with clients across platforms to help engage and attract customers using an inbound methodology. The goal is to create content, experiences, and advertisements specifically targeted to your ideal customers. This process involves 3 steps: attract, engage, and delight.
A full-service digital marketing agency provides multiple online advertising services for businesses. This could include everything from branding to website design, PPC, content creation, SEO, and account management and maintenance. It is essentially your one-stop shop for internet marketing from start to finish.
A Good Website is a Great Foundation
Imagine you’re building a house. You might have plans, and a strategy mapped out for the architecture, layout, design, and decorating. Of course, these dreams are more than possible, but to begin, you must lay the proper groundwork and foundation.
Think of a website as the foundation of a home. All supporting features, such as your marketing goals, are shaky when built quickly or without much care. However, a durable and sturdy website lays the excellent groundwork for additional marketing efforts such as PPC, content, Google Business Profile, or even building a trustworthy brand. In addition, most data-driven, research-proven digital marketing strategies link back to your website. When it represents your brand and is informative for potential customers, your site can quickly become a hub that starts to do the work for itself.
However, like any home, there are always repairs that need to be made. Things get outdated, stuff breaks, and the list goes on. Your website operates similarly. A digital marketing agency can help you maintain your website in this ever-changing dynamic world of technology.
The Circle of Digital Marketing: Benefits of Digital Marketing
Integrated marketing is an approach that unifies multiple digital marketing services using a mix of content and media to provide users with an experience that is tailored to them. By utilizing these different tactics simultaneously or in a series, marketing efforts can confidently expand to your target audience and demographics.
Do I really need all of it?
So, do you really need all of these different strategies? In short, the answer is no. You do not need to utilize an integrated marketing approach or omnichannel/multichannel strategy. However, when each method is planned in unison, and a strategy is developed to target your product or service, you may find that this combined effort is most effective in reaching your return on investment (ROI).
Looking for a digital marketing agency in Scranton, Philadelphia, or New York City?
RiZen Metrics is a full-service digital marketing company for business owners & executives that helps companies reach goals and increase visibility through innovative solutions in digital strategies and collaboration. We’ve got you covered with hubs in the Scranton area, Philadelphia, and New York City.
Are you interested in learning more about an integrated approach to internet marketing? Let us work with you using data-driven solutions with a scientific approach that’s guaranteed to help you see the fruit of your efforts.