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Websites built with user experience in mind
As a business, you have a story to tell and a message to get across. This could be your product or service, but in all, you offer the solution to a problem that makes people’s lives easier. At RiZen Metrics, we understand that you’re busy building and growing your business. That’s why we’re here to get busy building and growing your website. We don’t expect you to be an expert web designer, but you are the expert for your company.
Whether we need to build an eCommerce website or for a startup, we’ve got you covered for logos, branding, landing pages, links, and portfolios. Our expert web design agency and team are on a mission to combine cutting-edge aesthetics with a well-developed website that can flourish your future digital marketing journey and propel company growth.
What Does a Web Design and Development Agency Do?
A website design and development company is highly skilled in not only graphic design and branding, but we are also experts in optimizing your website for the best possible user experience. In short, it’s a skilled mixture of building a website from the ground up with the look, feel, and functionality in mind.

Your Website Built For ROI

The goal of any website is to drive user traffic to pages that provide content to serve seven main purposes:
- Provide informational content for users that drives trust and value.
- Create a positive and streamlined user experience that encourages returning visitors.
- Grow branded website traffic increasing brand awareness.
- Increase domain authority, dominating the search engine results page (SERP).
- Website building for lead generation, drawing in repeat customers, and increasing revenue on-site or in-person.
- Constructed for continual project management to support your growth.
- SEO and paid search/PPC friendly- ready to flourish your internet marketing strategy.
How RiZen Metric’s Web Design Can Improve Sales
Did you know that 75% of users’ opinions of a company’s website credibility come from the design? Think about it: a messy, crowded, unaesthetic website creates chaos and makes most visitors feel frustrated. From text font to web page layout, each aspect matters. That’s why trusting RiZen Metrics, a reliable website design agency, is crucial.
If a visitor feels comfortable on your website, they’ll continue to scroll, read, and digest the content. In return, this dedication and time spent leads to higher conversion rates- driving not only site traffic, but also sales.
Website Design and Development Statistics

11 Reasons You Need a Website Design & Development Company

- You don’t currently have a website and are unsure of where to begin.
- Your current website has a slow page load speed.
- You noticed a significant drop in website traffic.
- You need a good foundation for an internet marketing strategy.
- You have a non-responsive website.
- Your website has poor navigation.
- Your website is outdated.
- Your website has a poor content structure.
- You want to utilize SEO and PPC services, but your website lacks the necessary structure.
- Your company’s brand needs to be refreshed.
- You want to increase brand awareness.
Affordable Website Building
We design your site based on existing themes and plugins. This easy starting point curbs the high costs of a “build-from-scratch” website and is conducive to faster setup times and final product delivery.
Website Customization
All of our WordPress themes are customizable to the client. No two websites are the same. Using WordPress as a content management system allows clients some familiarity. The recognizable user interface facilitates content updates. One-on-one training is also available.
Mobile-First
Our websites are all mobile-friendly and allow easy access to key information. Your customers will be able to view your site on the go with ease.

How It All Ties Together
With a well-made and optimized website, you can start your journey with paid media advertising such as PPC with confidence, knowing that the traffic drawn to your website will click that turn into customers. Additional content marketing strategies and search engine optimization can raise your authority both locally and on the internet, boosting your rank and bringing in organic traffic. A good website is a pivotal foundation for your internet marketing strategy, so it’s important to start today!
RiZen Metrics is a digital marketing and web design and development agency in Scranton, PA. With hubs in Philadelphia (Fishtown) and New York City (SoHo), we’re ready to meet you where you’re at, wherever you are in your website journey.
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